Our Editorial Process and Policy
At PPHM, our commitment to delivering trustworthy, and accurate and engaging health information is at the heart of our mission. Our established editorial process ensures that we consistently provide high-quality content.We adhere to four key pillars:Trust and Integrity: We prioritise building trust with our readers by being accurate, transparent and evidenced-based in our reporting.High Journalistic Standards: Our content is created and edited to meet rigorous journalistic standards that prioritise accuracy, empathy, inclusive and being insightful.Continuous Monitoring and Updating: We regularly review and refresh our content to ensure it remains current and relevant.Clarity and Understandability: We strive to present information in a clear, straightforward manner yet intellectually engaging to enhance comprehension and deep engagementIn a world where health information is abundant yet often confusing or misleading with lots of “fake news”, PPHM aims to provide clear, evidence-based content that our readers can rely on.
Holistic Health Coverage
PPHM covers both physical and mental health topics and columns to support overall well-being. Our approach is inclusive, offering various perspectives so individuals can manage their health effectively. We recognise that each person’s situation is unique, which drives our commitment to empathy and inclusivity in all our communications. We are totally against discrimination and stigmatisation. Health is universal!
Upholding High Journalistic Quality
To ensure we meet our editorial standards, we implement the following practices:
Expert Contributors: Our editorial team carefully selects information, contributing authors and sources. We follow the best practices for research and sourcing to ensure accuracy.
Medical Review: Each piece of content is vetted, scientifically validated, and reviewed by healthcare professionals or medical experts or scientific experts to maintain high accuracy. Our advisories includes in-house medical experts and scientists, specialists from various fields who bring extensive knowledge and experience.
Brand Integrity: We thoroughly assess the brands we partner or collaborate with, evaluating their business practices, ethics, health claims against the latest scientific evidence.
Up-to-Date News Coverage: Our dedicated news team keeps readers informed about the latest developments in health by staying current with ongoing research and news from reputable institutions agencies.
PPHM mimics “peer-review” practices and standards in our health journalism to bridge the gap between scientific papers read by experts and the wider public.
Robust Content Checks
Every piece of content undergoes thorough checks, reviews, and validation by our editorial team, guided by our editor-in-chief, to ensure it adheres to our standards for clarity, accuracy, quality sourcing, and inclusive language. We follow a proprietary style guide and policies that emphasise readability, accuracy, empathy, and clear citations while maintaining an approachable and interesting tone. Clear citations will be included whenever possible and relevant, except for opinion pieces, letters, press release, advertorial and any articles with common knowledge. Even in some articles without citations, the background knowledge is checked to ensure consistency with the current body of knowledge, research, and recent developments.
Commitment to Conscious Language
We are dedicated to using language that empowers our readers while avoiding stigma or bias. This commitment involves engaging with community advocates and researching language trends within health communities. As language evolves, we adapt accordingly, respecting individuals’ preferences when sharing their personal stories. We disclose that we use AI editing tools to write and check for formatting, styles, tones, grammars, and other relevant writing processes to ensure readability and consistency but all our articles are edited, checked, validated and approved by HUMAN. We DO NOT ALLOW autonomous writing and approving by AI.
Ongoing Monitoring and Updates
Health information is dynamic—new research emerges regularly while old ideas may become outdated. At PPHM, we continuously monitor and update our content to ensure it remains accurate and relevant. Our editorial team tracks changes in clinical guidelines, drug approvals, policies and significant recommendations so our readers receive the most useful information within our capacity, law and regulation.
Continuous Improvement
To maintain the highest standards, we conduct regular audits of our content, re-evaluate partnered brands and collaboration from time to time subject to internal processes and schedule, and provide timely updates on relevant health news and info. If you notice any inaccuracies or outdated information, we encourage you to let us know so we can take prompt action to rectify any mistakes. We are human after all.At PPHM, our readers are at the heart of everything we do. We aim to empower individuals by providing knowledge that positively impacts their lives. If you have any questions or comments regarding our content or would like to provide feedback, please reach out through our email at [email protected] or dedicated feedback page. Your input helps us improve continuously as we strive to become an indispensable resource for those seeking accurate and relevant health information regarding their well-being.
